cullo studio - a mobile web application

cullo studio

project | handshake application: making online billing and payments simple

client | ux writers collective

role | ux writing + style guide development + voice / tone (complete ux writing project)

background

For the final assignment of my UX Writer certification for the UX Writers Collective, I had to edit UI text in design mockups for a fictional billing, payment, and project management app for freelancers and business owners. In this scenario, a designer had sent a slides doc with all the screens mocked up for the app. I had to ensure that the UI text met user needs in the app's experience, with appropriate and consistent terms and voice. After successfully completing the original assignment in Google Slides, I further revised the mock up in Figma.

challenge

To help the UX Designer enhance the user experience by editing the in-app UI text to ensure users have a seamless experience and that instructions are clear.

solution

Ensured that edits in the handshake app have a consistent brand voice, and altered tone, where necessary, to ensure a seamless user experience that meets the user where they're at.

how I helped

Ensured that the voice was consistent across the user journey by first developing a voice and tone, supported by a style guide, and then addressing any spelling or verb inconsistencies, and providing additional instructional text.

defining the who and the how behind the handshake app content

understanding user groups

The assignment provided personas for two key user groups that the handshake app serves: freelancers, and business owners.

Based on these, I reviewed relevant public platforms and competitors as well as social media, forums, and blogs to further flesh out an understanding of the pain points the two groups of users face, and leverage this information in the way the app "speaks to" them.

language based on user groups

tailored terminology

Independent workers = freelancer, contractor / subcontractor, consultant
Work = scope, budget, proposal, deadline, deliverables
Money / payments = cash flow, income, revenue, expenses, billing

tailored taglines

Easy as a handshake / We handle billing so you can get to work
App-managed projects / A modern solution for modern business owners
Avoid the hassle / Handshake means peace of mind payments

defining how to speak to the user

voice / tone

Although the app is shared, the voice does not change. It is consistent across profiles, with changes in tone only at pivotal moments in the interaction. Although the freelancer is the primary user, the app functions as a mediator of a business arrangement, assuring both user groups the same helpful, friendly, and informative voice.

informative - provides a hassle-free experience that is instructive, but not overly complex

professional / smart - straightforward, and easy to use, using relevant terminology

trustworthy - transparent and reliable

welcoming / sympathetic - friendly and warm, while also being sympathetic to stresses inherent in business administration

examples of ux copy in-app revisions

before

after

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after

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